How we got a million plays on Spotify!

If you’re an artist or musician and you’re looking to get more plays on Spotify, I figured I’d write up a little something to show you exactly what my band, Empire Project, did to get to 1 million plays in a year! It is easy but does take a little bit of time and patience. Not to worry though! If you’re dedicated, it will all be worth it.

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To sum up what we’re doing and what you can do to boost your plays on Spotify:

1) Find user-owned Spotify playlists

2) Find the owners on Facebook

3) Message them

So, here’s the details:

We’ll use Rumble - Empire Project as an example. It’s a hard hitting Hip Hop track that you’d probably workout to if you were listening to it. Below, we’ll go over how we contact playlisters and we’ll include screenshots so you can see the process. You can adopt the process and make it your own. Whatever works for you!

1) Picking search terms

For the song, “Rumble” we came up with a bunch of search terms based on the topic of the song and the sound of it. Here are a couple of them:


pump up

Hip Hop


2) Searching for playlists

Pick a search term and search for it on Spotify, then scroll down to “Playlists”. I chose our search term “workout”.

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If you click “See All” hundreds will pop up.

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You’re going to want to select a USER-OWNED playlist. Under the playlist title will be an actual person’s name. For now you can ignore playlists owned by Spotify, Digster or other companies/labels.

Next, I like to check out what songs are on the playlist and listen to it a bit to make sure our song will fit (VERY IMPORTANT). In this example, I chose a playlist called . (Note: It’s much easier to find playlist owners with unique names. You’ll see why in a bit.)

Then I scroll through, listen to the songs, follow the playlist, and if I think “Rumble” fits then I’ll contact him on Facebook. 

Finding the playlister on Facebook:

Right under the playlist title, you’ll see the playlister’s name.

Click on that and Spotify will take you to the user profile, shown below. Usually the Spotify profile picture and Facebook profile picture will be the same thing.

Messaging playlisters

First, we like to friend-request them because Facebook archives/hides messages from people you’re not friends with.

After you’re friends, the message will pop up and it increases the chance of them actually seeing it. Usually if they don’t get back to us in a couple weeks we’ll send a follow up message.

Also, when we send messages we listen to the playlist, look at the songs in the list, and then mention which songs on the list are similar to the one that we’re pitching.

Here’s an example of a message we might send to a playlister.

“Hey! Just came across your playlist on Spotify. Dope job. I followed it. I have a song here that I wrote that I think would fit perfectly on the playlist. It’s a heavy hip hop song called “Rumble”. Would you be willing to give it a listen and if you like it, consider adding it to your playlist? It would mean the world. Either way, keep up the great work! Thanks man! (Insert Spotify link to song)”

You can use this as a template but adjust it to your own liking. You may find that some things work better than others. We’ve found that playlisters really appreciate when you compliment them on their playlist. Maybe you found a new artist or song that you like through their playlist. Maybe you found that you really enjoy the playlist and followed it as a result. Let them know. Be genuine. Try to avoid copy and pasting the exact same message to every playlister.

Hope this helps. Good luck! And remember, the process can be tedious. You may find that you have to message 50 to 100 people before one of them answers. But when they do, it is SO worth it. Watch your streams go up and your money go up along with it! If you have any questions feel free to shoot us a DM us on Instagram (@empireprojectmusic) or email us:

All the best, Neeks and Kyle

If you get enough of a benefit out of this, please consider the donate link below, and if not, no worries!